Branding on the Inside: Advertising on Social Networks
Village fetes, church-going, weddings, and funerals which were once the glue that held small communities together. Now the communities are international and the glue that holds them together are also international. Music, photos, and video shared online. How do you use these communities to crawl inside your customer and put your branding right inside them? Craig Fister knows, and you should be afraid.
